pondelok 17. októbra 2011

Reading Business 10/17/11- There's No Camera, but Plenty of Rubies (Nokia’s Bright Spot: Luxury Handset Maker Vertu)

" For his 27th birthday, Mohammed Al-Haj, a marketing executive in Abu Dhabi, hinted to his girlfriend that he wanted a new cell phone. He wasn’t after the latest Apple (APPL) or Android (GOOG) device. He wanted a Nokia. Or rather, he wanted a Vertu, from the Finnish company’s luxury division. “It’s an accessory, part of my outfit,” Al-Haj says of his Vertu, with its keypad bordered by pavé-set diamonds. “People look at it all the time and say, ‘Wow, that’s a nice phone.’ It feels good.” "

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